Tag Archives: branding

“The beauty of me is that I’m very rich”

Honest comment, right? It is not usual way of saying things, what also makes it unforgettable. Do you remember who has said it? Internet is full of instructions ”how to build a brand”. There is a lot of companies which has … Continue reading

Posted in Learning, Target marketing | Tagged , | 11 Comments

Beauty brands and social media

Digitalization has undoubtedly changed the way people, especially Millennials and Generation Z, communicate – and cosmetics companies have definitely noted the situation. Continue reading

Posted in Branding in social media, Trends | Tagged , , , , , , | 7 Comments

A positive experience through Corporate Social Responsibility

Corporate Social Responsibility is taking over the world of branding at a fast-moving phase. It is becoming a way of brands to differentiate themselves and to attract and sustain consumers. Global brands are often central to competitive strategy because they serve as … Continue reading

Posted in Branding in social media, Target marketing, Trends, Uncategorized | Tagged , , , | Leave a comment

From a basketball legend to a brand mogul

Michael Jordan – the hero of NBA (National Basketball Association), basketball legend and one of the biggest brand moguls in sports and street wear nowadays. How did Michael Jordan manage to create and build a strong brand not only for … Continue reading

Posted in Target marketing, Uncategorized | Tagged , , , , | 2 Comments

H&M: How to use celebrity endorsement ?

Naomi Campbell, Pamela Anderson, David Beckham, Madonna, Karl Lagerfeld and Vanessa Paradis have one thing in common, they all took part of one H&M advert campaign in the past few years. The Swedish brand appeals new consumer by using different … Continue reading

Posted in Attitudes, Uncategorized | Tagged , , , | 5 Comments