Tag Archives: customer behaviour

Pumpkin Spice Me Up

There are few sure to tell signs that summer is coming to an end and fall is approaching: weather gets chillier, schools begin after summer holidays and Pumpkin spice latte makes its annual return on Starbucks menu. I don’t know … Continue reading

Posted in Branding in social media, Trends | Tagged , , , , , , , , , | 7 Comments

H&M: How to use celebrity endorsement ?

Naomi Campbell, Pamela Anderson, David Beckham, Madonna, Karl Lagerfeld and Vanessa Paradis have one thing in common, they all took part of one H&M advert campaign in the past few years. The Swedish brand appeals new consumer by using different … Continue reading

Posted in Attitudes, Uncategorized | Tagged , , , | 5 Comments

Cheap prices at Specsavers – true or fairytale?

  Age brings certain challenges in the ‘looks’, whether we like it or not. In this blog I’m telling about my personal experience in trying to improve it. Specsavers has had very effective marketing in selling two pairs of glasses … Continue reading

Posted in Customer complaints | Tagged , , , | 8 Comments

Don’t miss the value of culture and motives in B2B

We all get this cultural ground in our early years from our community. Added to this our personal motives have a direct association to our cultural background and guidelines. These motives lead all our decisions. But our culture and motives … Continue reading

Posted in Culture | Tagged , , , , , , | 3 Comments

Like Quality

What is the worth of a ”Like” on Facebook? It tells your friends that ”this is something he/she feels strongly about” and it helps Facebook to build your profile and targeted advertisements. But how much more value does it add … Continue reading

Posted in Branding in social media | Tagged , , , , | 7 Comments