Tag Archives: Marketing and Advertising

Pumpkin Spice Me Up

There are few sure to tell signs that summer is coming to an end and fall is approaching: weather gets chillier, schools begin after summer holidays and Pumpkin spice latte makes its annual return on Starbucks menu. I don’t know … Continue reading

Posted in Branding in social media, Trends | Tagged , , , , , , , , , | 7 Comments

“The beauty of me is that I’m very rich”

Honest comment, right? It is not usual way of saying things, what also makes it unforgettable. Do you remember who has said it? Internet is full of instructions ”how to build a brand”. There is a lot of companies which has … Continue reading

Posted in Learning, Target marketing | Tagged , | 11 Comments

Beauty brands and social media

Digitalization has undoubtedly changed the way people, especially Millennials and Generation Z, communicate – and cosmetics companies have definitely noted the situation. Continue reading

Posted in Branding in social media, Trends | Tagged , , , , , , | 7 Comments

H&M: How to use celebrity endorsement ?

Naomi Campbell, Pamela Anderson, David Beckham, Madonna, Karl Lagerfeld and Vanessa Paradis have one thing in common, they all took part of one H&M advert campaign in the past few years. The Swedish brand appeals new consumer by using different … Continue reading

Posted in Attitudes, Uncategorized | Tagged , , , | 5 Comments

The effects of social media advertising campaigns

I’m sure most of you agree with me on this: social media today is overflowing with advertising. Sometimes I think my Facebook –page includes more ads than posts. Popularity of social media is growing all the time and therefore marketers … Continue reading

Posted in Branding in social media, Target marketing | Tagged , , , , , , | 4 Comments